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物美張文中首談為什么收購麥德龍中國

來源: 聯商網 2019-10-12 19:52

聯商網消息:10月12日下午,收購麥德龍中國成功后,物美集團創始人、南開校友企業家聯誼會主席張文中現身南開金融論壇暨南開大學百年華誕座談會,會議期間,多名經濟學家和企業家都表達了對這一重大收購案的關注,并對張文中表示了祝賀。

張文中在隨后的演講中表示:麥德龍是個很好的企業,德國人經營很規范,為行業制定了很高的食品安全標準,而且這個標準堅持了20多年。麥德龍中國并不是因這個企業經營不善要賣出,而完全是一種戰略調整,所以賣方也在認真篩選買家,最后我們幸運地得以勝出。

之所以要收購麥德龍中國,張文中總結三點:

第一點,我們要學習歐洲企業嚴格的質量把控標準,比如說我們這次組建的新公司,麥德龍雖然只保留20%股份,但是我們的食品安全委員會主席和控制權,還由德國人來繼續掌控。

第二點,中國的零售企業規模需要擴大。物美有這方面的一些經驗和歷史,比如說我們收購了百安居中國、韓國樂天在華北的門店等,這些企業的重組都比較成功,也帶來了很好的效果。所以和麥德龍這次合作,我們也非常有信心。

第三點,數字化時代,零售企業的重新組合具有重大意義。面對巨大變革和激烈競爭,商業的全面數字化已成為零售企業的必然選擇。多點Dmall的強大數字化能力,體現在能讓零售企業提高效率,改善體驗,實現線上線下一體化、到家到店一體化,做到線下門店和供應鏈資源復用,以創新引領實體經濟轉型升級。所以這次并購重組,是一個歷史性的機會!

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