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羅森華北首家羅森泰迪珍藏主題店落戶天津

來源: 聯商網 2019-10-17 17:02

聯商網消息:10月16日,華北首家羅森泰迪珍藏主題店在天津民園廣場開業,這也是羅森在天津的第12家門店。這意味著,繼華東、西南地區之后,羅森在華北地區也開出來首家主題店。

不同于今年6月開業的寧波羅森泰迪珍藏主題店的藍白搭配,天津店采取了更符合泰迪發源地的紅黑英倫風,通過英式馬車、衛兵、雙層巴士等標志元素,仿佛置身時尚與傳統交融的倫敦。

民園廣場位于曾經是英租界的五大道,留下的很多英倫風格的建筑,如今成為了知名的旅游景點。英倫風的羅森泰迪主題店,既與周邊環境融合,又是體現了羅森“讓共同生活的城市更美好”的企業理念。

據了解,天津羅森泰迪珍藏主題店位于天津地標民園廣場,使用面積約240平方米,5米的層高巧妙地隔出了近30平方米的休憩區,32節貨架陳列了2000多個SKU商品,比普通羅森門店多了10%~15%,主要增加了IP周邊衍生產品、年輕人喜愛的網紅單品、家居急需商品等。

對此,羅森北京總經理阪下豐范表示,主題店雖然不太容易復制,但是開在新開拓區域短期內能迅速提高企業知名度。同時,也有利于強化羅森年輕化、時尚化的品牌標簽。

值得注意的羅森全新的網紅甜品、便當、三明治等大排面“占領”主題店,成為吸客利器。

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