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蘇寧汽車與一號車市戰略合作,產品和服務再升級

來源: 聯商網 2019-10-17 16:10

聯商網消息:10月17日上午,一號車市控股有限公司常務副總裁楊保峰一行到訪南京蘇寧總部,與蘇寧易購汽車公司總裁劉東皓進行簽約,雙方就二手車行業的業務形態、產品銷售模式、服務標準、未來的發展方向等進行深入探討。

會上,雙方就線上線下二手車檢測認證、車源合作、車輛銷售、品牌推廣等業務達成深度戰略合作,攜手實現二手車產品布局和服務質量同步提升。

目前,蘇寧汽車的二手車業務已趨于完整,二手車檢測、延保、金融、買賣車一站式服務足以滿足全國范圍內用戶對二手車的需求。一號車市的加入能夠幫助蘇寧汽車進一步提升二手車零售服務標準,提高用戶體驗,對產品布局和服務快速布局互聯網有很大推動作用。而蘇寧汽車可以為一號車市在全國的品牌知名度賦能,有利市場招商和銷售引流,雙方的合作可以在二手車領域打造銷量和品牌雙提升的共贏局面。

蘇寧汽車與一號車市的合作將融合線上線下的資源,結合各自的優勢就產品銷售、品牌推廣、市場傳播、引流促銷等開展活動。線上一號車市將入駐蘇寧易購平臺,緊跟平臺的節奏開展營銷活動,店鋪則用于承接流量和銷售,線下蘇寧汽車將整合蘇寧廣場、蘇寧生活廣場、蘇寧汽車超市等資源組織車展。線上線下的融合將為消費者帶來更加優質的二手車產品和服務。

據了解,蘇寧汽車和一號車市的合作還將賦能車商,進一步提升優質車商的號召力,讓誠信度高的車商可以獲得更多優質流量和資源,這樣一來,為用戶買賣二手車提供更加優質和更有保障的服務和體驗。

當下,互聯網與二手車產業的融合為二手車流通渠道帶來了巨大變化。蘇寧汽車與一號車市的合作將通過不斷創新,多業態聯合,為二手車市場經營服務模式樹立新標桿,為中國的二手車市場建立用戶、平臺、商戶三方共贏的汽車生態圈。

(來源:聯商網)

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